Our young people had a brilliant introduction to the word of advertising last week, thanks to the team at JWT.

Having started the day with a delicious Drive Forward cooked breakfast (you can’t go to work without a decent breakfast) we set off for the offices of JWT.  We were given a really informative tour of all the floors and departments in the agency (planning, strategy, finance, creative); the creative department was particularly funky! After a challenging icebreaker – building the highest possible wall using just sellotape, pasta and marshmallows – we were introduced to the brief, which was the main focus of the day. Continue reading “Pitching to JWT” »